About Us

Mission Statement

To offer the best products and services with high quality and to offer cultural diversity in our industry.

Company Values

• Knowledge
• Human value
• Innovation
• Commitment
• Love
• Respect

Company History

The story of Magic Souls is truly inspiring and reflects the essence of entrepreneurship: adaptability, continuous learning and the ability to find opportunities in challenges. Starting with the idea of selling traditional Mexican clothing and then pivoting to custom embroidery demonstrates an impressive ability to identify and respond to market needs. This change of direction not only shows flexibility but also a deep connection to cultural roots, when deciding embroider culture and dreams through its products. It is evident that, although the path to realizing this business dream was not direct, each step and each obstacle overcome has been fundamental to define the purpose and identity of Magic Souls. The experience in the “Entrepreneurial Women” workshop offered by SNAP in Spokane appears to have been a turning point, providing not only the necessary business knowledge but also confirmation that it was possible to make his dream a reality. Alejandro’s story, identifying an unmet need in the market during his university years, highlights the importance of being attentive to opportunities and having the audacity to reimagine the purpose and direction of an enterprise. Magic Souls, as an embroidery company personalized, has the potential to become a symbol of innovation and tradition, offering products that are not only aesthetically appealing but also carry with them deep cultural meaning. His journey is a testament to perseverance, creativity, and passion for preserving and sharing the richness of Mexican culture through the art of embroidery.